Among the top-performing ads verticals in the Philippines were: travel & hospitality which grew by 430%, employment & education by 403%, legal services by 396%, media & publishing by 371%, and IT & telecom by 369%. In 2022, the number of average monthly Ads impressions on Viber reached astounding 6B worldwide, with more than 680M impressions in the Philippines. Seeing this shift in consumer expectations, more and more global and Filipino brands turn to Viber to keep in touch with the audience, create seamless brand-user interactions, and reach users at each step of their customer journey.Īpart from Lenses and Stickers, businesses are seen leveraging Advertising solutions to increase their visibility and attract new users. Realizing the growing trend for augmented reality and visual content, Viber lets brands and organizations create their own Lenses and Stickers on the app to strengthen their image and increase brand awareness.ħ1% of consumers want to have convenient access to communication with a business. ![]() Viber introduced Lenses on its platform more than a year ago and since then they have been used almost 1 Billion times. Viral and interactive, Viber Stickers and Lenses allow users to express themselves creatively while chatting. Unleashing creativity with lenses and stickers Filipinos have shown a great interest in My Notes – 37% more Filipinos used Notes to sync to-do lists and media across all their devices in 2022. Also, 19% more users in the country sent messages in group chats this year, revealing a strong preference for texting. Locally in the Philippines, 19% more users sent one-to-one messages compared to last year. Rakuten Viber reveals an overall increase in Viber’s app users across Asia Pacific (APAC) this year, with the Philippines recording a robust 22% increase. ![]() ![]() More users chatting and calling on the app
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